Services
Brand + Consumer Insights
Understand consumer drivers via ethnographies, psychographics, demographics and traditional consumer research
Explore audience trends and translate complex research into actionable insights
Work in tandem with internal research teams in the design of specialized quantitative and qualitative projects
Measure effectiveness of creative messages and promos
Strategy Development
Identify target audiences
Evaluate the competitive landscape and how brands fit into the culture
Determine brand positioning and what success looks like
Shape marketing communications tactics
Create consumer journeys to guide marketing and media executions
Identify KPIs across all platforms (linear, social, digital, print, OOH)
Campaign Management
Develop on-air, digital and social briefs
Work with internal marketing teams to evaluate agency submissions
Work with key stakeholders to ensure all communication efforts are on strategy
Map out broad campaign timelines and assist in agency management
Creative Strategy
Brief agencies and provide creative direction for on-air, digital, print and social assets
Create creative guardrails, themes and sells for audience targets
Test and optimize creative against different targets
Post Campaign Analysis
Monitor media performance and viewership data throughout the campaign
Determine a campaign’s effectiveness as measured against pre-determined KPIs for on-air (ratings), PR, media, digital and social
Provide strategic recommendations on how best to maximize ROI
Client Management + Training
Manage multiple clients’ needs and deliverables concurrently.
Implement customized program to train internal client marketing teams on marketing strategy development process